Camera angles are one of the main factors of bringing your 3D renderings to life. Different angles influence minute details, neighborhood context and architectural highlights, and then finally affect the perception of the projects. It’s concerned with a good balance between the highlights of the buildings and the neighborhood in full view. In this blog, we’ll introduce three most popular camera angles and explain how they make your project stand out among other competitors’.

It’s best to have an in-depth communication with your clients before starting creative work. The right questions could help you gather enough information and move a step in the right direction. What will your clients want to see? Is the neighborhood important for them? Are some highlights best displayed at a certain angle? These questions would help you have a comprehensive understanding of your market and choose a right angle for your project.

Aerial Birds Eye View, known as a “Context Shot”

aerial view

This angle puts your building within the neighborhood’s context. The scenes conveyed are good at attracting attention and showing branded goods. But it is also suitable to present a commercial unit on the ground floor. If done right, the sense of location, scale, and context that context shots produce could definitely convey the traffic, prestige, and great exposure, which triggers customers’ desire to learn more.

Aerial “Close-Up”, viewed from slightly above and at an angle

semi-aerial view

This angle can be used to showcase structural aesthetics, exterior dimensions, and the “fit” in the immediate area. Though it can’t highlight the sheer height of your structure, it’s the best choice to display its scale and details such as signs, entrances and exits, especially when you face clients interested in commercial spaces.

Street View, from a bystander’s eye-level

eye level

Exterior 3D renderings at street view focus on offering information about the design and construction of your project. The emphasis is on scale, frontage and the sense of life which people and vehicles in renderings give. Meanwhile, adding people and vehicles is also an implication that it’s a busy area. Thus, you could choose this angle, if you want to show the clients an advance view of the building as they walk by, and involve your clients in the interaction with the building.

Buildings are not soulless concrete. They can showcase empathy, creativity, and resonance, so does 3D architectural visualization. Next time, spend enough time to understand what your clients expect to see, choose a proper camera angle based on their demands and get creative in conveying the design concept for your project. You would explore more beauty of your buildings via 3D rendering service.

Welcome to contact us and let’s decide the best angle together! You can also read our other 3D architectural visualization blog for more news about architecture.

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