How We Work
To start the work we need:
- Architectural drawings (CAD)
- Or architectural 3D model if available (3ds Max, SketchUp, Revit, Rhino, ArchiCAD, etc.)
- Materials and furniture selection
- Location photos or Google Maps link for context information
We offer 3 standard resolution options for animations which are 720p, 1080p, and 4K. We mostly recommended 1080p because of its highest cost-performance. Besides the standard resolutions, we also offer customized resolutions for special size screens such as ring screen.
Standard resolutions for 3D renderings are 5K for exterior shots and 4K for interior shots. If you plan to print super high-resolution banner just let us know at the beginning.
To simplify this process for you, we have prepared surveys with typical questions:
STEP 1. 3D MODELING
Using the information you’ve provided we create the 3D models and set up multiple viewpoints for you to choose from. Drafts are sent through and you are required to confirm the structures, joints, facade materials, view angle, hardscape, etc..
This process is repeated until the models and view angles are all correct. Please note that major changes in design might generate extra fees according to its complexity.
STEP 2. MATERIALS & TEXTURES, RENDERING & POSTWORK
Once the models and view angles are confirmed, we then move forward to incorporate the details of your design and ideas including materials, lighting, landscape and postwork into the image.
Postwork includes rendering high-res images, retouching them in Photoshop, adding details such as streets, sidewalks, people, greenery, cars, sky, lighting, outdoor settings, activities, etc. This process is repeated until you are happy with your final choices.
STEP 3. FINAL DELIVERY
You should receive the final high-res image/s on 4K (interior view) or 5K(exterior view) resolution without our watermark.
STEP 4. PROJECT SUMMARY SURVEY
STEP 1. 3D MODELING
The first step is to mass the space out by creating 3D models of the furniture and putting them in the right places based on the information you’ve provided. General massing is a great way to understand the space. It also helps us find the best camera angles to show your client their space in the best possible light. This process is repeated until the models and view angles are all correct.
STEP 2. MATERIALS & TEXTURES
Once the viewpoint has been chosen and any initial changes made to the model we then move forward to applying the colors and materials to the image.
At this point, we require all your initial color and material selections for your project. We understand that you may not be entirely sure on this, so again for this stage, we provide further drafts. The first draft is sent through of your initial colors and materials, from there you can make changes to these and further drafts are sent through. This process is repeated until you are happy with your final choices.
STEP 3. LIGHTING, RENDERING & POSTWORK
Once the colors, materials, viewpoint and model has been fully approved we then move forward to incorporate the lighting, postwork and further details of your project. This process is repeated until you are happy with your final choices.
STEP 4. FINAL DELIVERY
You should receive the finalized image/s on 4K/5K resolution. The below image is an example of a fully completed final render.
STEP 5. PROJECT SUMMARY SURVEY
STEP 1. STORYBOARD/CAMERA PATH
This is an optional stage for large scale projects where we search for the best way to present your product or project.
Together we work on the main concept or idea behind the video. To further develop the concept we use drawn storyboards or photo collages. They give us basic understanding about timing, characters, objects, cameras, narrative.
Our goal is to catch viewers mind, create emotions and atmosphere. Also at this stage, we collect image and video references which help us convey our idea.
STEP 2. 3D MODELING PHASE & CAMERA SETUP
a. Analyze CAD plans, sections, etc. for technical details of project
b. Create 3D models
c. Create 3D environment
d. Setup scene layout
e. Create additional and supporting details
f. Determine the number of cameras to be created according to the Animation Sequence provided by clients
g. Create and set cameras
h. Create camera animation rigs and paths for animation script
i. Set the timelines and durations of shots per camera
Since animatic looks really sketchy it accompanied by mood references usually.
STEP 3. KEY FRAMES (TEXTURING, LIGHTING, SCENES ETC.)
a. Set the color theme of the environment, buildings, exterior, interior, and associated models
b. Texture the environment and 3D models
c. Exterior day mode lighting setup
d. Interior mode lighting setup
e. Background music for the animation
Finishes specification or material samples would help us greatly to speed things up. We also add vegetation and nice small details into the scenes.
STEP 4. 3D RENDERING, MOTION GRAPHICS (PARALLEL TASKS)
b. Visual effects
c. Motion graphics
STEP 5. POST-PRODUCTION
STEP 6. AUTHORING AND DELIVERY
Final video on the required resolution. 8-bit/16-bit color. MP4 or MOV format.